BUTLER LEADERSHIP TEAM
Deborah Butler, President
Deborah Butler was born and raised in Gainesville, Florida. The daughter of founding developer S. Clark Butler, Deborah joined her father in business in the early 1980s. From marketing and leasing to design, finance and development, Deborah has performed nearly every role in the organization. In addition to developing and managing several large multifamily residential projects in the city, together they developed the one million square feet of retail known as Butler Plaza. After her father’s passing in 2008, Deborah continued the vision for expansion–relocating the big box stores off the premium Archer Road frontage and building out the back of the 267-acre property into Butler North, now a successfully leased power center with its own main thoroughfare. This move made way for the development of 350 thousand square feet of the regions first open-air retail and mixed-use project—Butler Town Center. Deborah holds a Bachelor of Arts from Emory University in History, a Bachelor of Science in Finance from the University of Florida, and her MBA from the Thunderbird School of Global Management. She has also spent significant time traveling and studying in Europe. She is an active community leader and member of numerous organizations and causes, and currently serves as Board Member of UF’s Bergstrom Center for Real Estate Studies, the Center for Entrepreneurship and Innovation, past two-term President UF’s Phillips Center for Performing Arts-among many others.
Eddie Entreken, Director of Finance
With over 30 years of banking and finance experience, Eddie Entreken leads all commercial finance and development efforts for Butler Enterprises. He is an accomplished leader in multi-faceted commercial real estate, banking, credit and development opportunities with significant executive level experience in creating value and maximizing returns. An extensive background in banking, Eddie has served at the VP level at Chase, Barnett and Wells Fargo banking systems. The latter where he managed over $300 million in various loan relationships with successful resolutions. Additionally, he managed the development and financing arms of a regional retail developer through Olympia Development Group where he was responsible for negotiating all lease documentation and purchase and sale contracts. He performs these same functions for Butler, and leads all finance discussions as it relates to the leasing of the two million SF of GLA on property in addition to managing all banking and finance relationships.
Brian Jablonski, Property Manager
Brian brings over 20 years of retail and hospitality management experience to the Butler Team. His background includes leadership roles in top global organizations such as The Walt Disney Company and Target Corporation. As part of over a decade of leadership in Target, Brian spent his final five years as the Store Team Leader of the Target Store in Butler Plaza-learning the city, and the property he now manages. In 2016 he transitioned to Dick’s Sporting Goods to lead the anchor’s new-to-market opening in Butler North, the first 750,000 square foot Butler Expansion Project. Having operated multiple businesses from $10 Million to $40+ Million, Brian brings extensive experience in SOPs, budget creation, high aesthetics and appearance standards and a unique understanding of the retail/tenant side to the team. At Butler Enterprises, he manages over 260 acres of retail and dining, maintains relationships with our 120+ businesses on site, monitors and negotiates vendor contracts, provides input on new expansions and oversees all daily operations of the successful 14-county market-dominant retail destination.
Mary Reichardt, Corporate Director of Marketing
With over 15 years of experience in branding, PR and marketing Mary Reichardt specializes in driving sales success through market awareness and consumer engagement. Her background includes marketing a local Gainesville startup to its success as a global brand. She has worked directly under the corporate founder to create a household brand through campaigns and work with QVC, various global retailers and national media such as Vogue Magazine, Women’s World and WSJ. She was instrumental in the process of soliciting investors, helping the company scale to $70 million in revenue and seeing the company to acquisition. She then served as the county-wide director of marketing for the tourism development office where she developed an in-depth understanding of the market, and traveled the world from New York to Berlin, Germany promoting the area. At Butler Enterprises she develops all marketing strategy, directs the branding, supports all leasing efforts and maintains all reporting and budgeting. She specializes in digital and social media, and is a primary point of contact for all over 120 tenants.
John Dickerson, Digital Marketing Manager
John Dickerson joined Butler Enterprises in October of 2018. John brings with him over 15 years experience in digital and social media strategy and implementation. His background includes video production for a Gainesville-based television station, leading the intense digital marketing program for a local startup where he coordinated campaigns with national bloggers, QVC and GNC retailers and boosted the company’s sales through targeted web campaigns lead by Google analytics and data-driven strategies. Most recently John worked with the largest Florida-based homeowners insurance carrier producing digital media content. As Butler’s Digital Marketing Manager, he is responsible for implementing inbound digital marketing strategies, content creation, and Butler Enterprises’ growing social media platforms. A Florida native, John attended the University of Florida and graduated in 2010 with a degree in advertising.
Nancy Baker, Director of Lease Administration
Nancy started her career in retail development in Houston, Texas where she was a licensed broker and spent over 20 years in leasing and property management—diversifying into retail tenant rep in the late 1980s. She spent the next 15 years in lease administration management for national organizations like Pearl Vision/Sears Optical, Lesco and John Deere, and Jo-Ann stores overseeing CAM reconciliations, lease renewals and staff management. She has extensive experience with leasing database systems, real estate accounting systems and legal collaboration. Now Director of Lease Administration for Butler Enterprises, Nancy manages all the lease administration for over 100 tenants and abstraction into the real estate accounting system, assisting with Tenant defaults, and acting as tenant liaison from pre-construction process to opening.
Deborah Sayers, Accounts Payable
Deborah is an accounting professional with over 20 years of experience in finance and credit management with large organizations such as Lowes Home Stores and Cox Lumber Company. Her extensive background in corporate credit reporting, accounts receivable, inventory control and bank reconciliations is further supplemented by several years of experience in customer service and retail management. As the manager of A/P at Butler Enterprises, Deborah is responsible for all insurance certificates, tax forms, reconciliations of related accounts, and timely vendor payment management across multiple Butler entities.